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Head of Business Product Marketing

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

The Head of B2B Product Marketing at Canva plays a pivotal role in driving our B2B growth strategy. This multifaceted position involves strategic leadership, team coaching, and hands-on execution, positioning you at the forefront of our B2B initiatives. Leading a team of skilled B2B Product Marketing Managers as well as the entire Sales Enablement team, your role is instrumental in crafting and executing our B2B GTM strategies. Collaborating closely with Customer Marketing, Events and Partnerships, you will be a linchpin in aligning our marketing efforts with our company's strategic vision.

Your responsibilities extend to nurturing cross-functional collaborations, forging partnerships with product, sales, success, community, and marketing teams. By fostering robust relationships, you will develop profound customer insights, refine personas, and build compelling messaging frameworks consistent with our overarching company narrative. Your expertise in competitive differentiation and developing innovative sales tools will enable us to achieve our growth targets. As an agile leader, you'll navigate our dynamic, fast-paced environment, managing complex projects across diverse teams, thereby ensuring our B2B products continue to lead the market.


What you’d be doing in this role

  • Leadership and coaching:  Lead, mentor, and empower a high-impact team of PMMs, fostering a culture of collaboration, innovation, and continuous improvement. Through your strategic guidance and expertise, inspire your team to achieve remarkable results and drive the successful execution of our B2B growth strategy. Your leadership will be instrumental in aligning the team's efforts with our overarching goals, ensuring consistent growth and impactful outcomes.
  • Strategic B2B GTM Strategy:  Craft and implement a comprehensive B2B GTM strategy, focusing on our mid market and enterprise customers. Your focus will be on driving revenue growth, expanding market share, enhancing product activation, improving competitive win rates, and strategizing expansion plays.
  • Cross-Functional Collaboration:  Forge robust partnerships with cross-functional teams, including product, sales, success, community, and marketing. Develop profound customer insights, personas, and messaging frameworks consistent with our overarching company narrative.
  • Competitive Differentiation:  Spearhead competitive differentiation strategies and develop compelling messaging frameworks. Cultivate trust and demonstrate the value of the product marketing organization within product, sales, and marketing teams.
  • Sales Enablement:  Develop innovative sales tools and enablement strategies, enriching sales efficiency and deepening product understanding. Establish a feedback loop between product, marketing, and sales to translate market feedback into actionable insights.
  • Influence and Communication:  Showcase exceptional communication skills, effectively influencing senior stakeholders and building trust across functions and organizational levels. Navigate a global organization, adeptly juggling multiple projects and priorities in our dynamic, fast-paced environment.
  • Innovation and Growth:  Embrace a growth mindset, remaining agile in the face of change. Encourage a creative approach to ideation, fostering experimentation and initiatives that fuel continuous growth.



What we’re looking for

  • Leadership Experience:  10+ years expertise in leading and managing impactful product marketing teams in the fast-paced SaaS industry, particularly in times of organizational change.
  • Proven Success:  Track record of leading product marketing in a multi-product SaaS company, showcasing expertise in driving growth even amidst organizational transformations.
  • Strategic Vision:  Demonstrated success in developing highly differentiated go-to-market strategies, positioning a company across diverse segments, and effectively influencing senior executives.
  • Communication Expertise:  Exceptional communication and presentation skills, allowing you to distill complex concepts into straightforward, digestible content.
  • Entrepreneurial Mindset:  A self-starter with an entrepreneurial spirit, you thrive in ambiguous situations and are adept at managing complex projects across various teams. You possess a creative flair for generating innovative ideas and a willingness to experiment with initiatives that drive growth.
  • Cross-Functional Collaboration:  Ability to seamlessly navigate a dynamic, fast-paced environment, collaborating harmoniously with cross-functional teams, all while managing multiple projects simultaneously.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $231,000 to $351,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience. 

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Health benefits plans to support you and your wellbeing
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out  for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

Please note that interviews are conducted virtually. 


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