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Growth Product Designer (Senior/ Craft Lead) - Pricing & Packaging

This is an individual contributor role , where you will lead and be accountable for projects, processes and craft mentorship without having any formal people management responsibilities.

The Pricing & Packing team’s mission is to innovate across our paid value, monetisation models and mobile offerings globally. You will have the opportunity to unlock our next level of growth by optimising and creating user experience / flows for alternate and complimentary monetisation models (such as prepaid, generative AI credits) for our paid customers, across all devices and global markets as well as shaping how we monetise new features and products.

Your sphere of ownership covers how our users:

  • Pay for and access Pro/Teams products through flexible subscription plans and affordable pricing;
  • Pay for new premium features such as generative AI and ecosystem apps;

You will work closely with a cross-functional team to design experiments that articulate and test hypotheses, wielding data to provide insights that inform a path forward. You are motivated by fast-paced, iterative product improvements that truly move the needle.

You will work with designers, product managers and engineers across the Monetisation group, and have a collaborative, team-focussed design mentality. You are excited for, and have experience in, leveraging every aspect of the user-centered design process to tackle challenging user problems and are comfortable collaborating with, and influencing, stakeholders to achieve alignment and buy-in.

  • Build the best-in-class premium experience. You'll investigate inspiration and motivation for how our community experiences our paid products.
  • Strategy & Vision. You'll work closely with the Product Lead to define and articulate the product strategy and vision for the Pricing & Packaging space.
  • Collaborate. You'll work closely with PMs/Engineers within the Pricing & Packaging team, to create a holistic and consistent experience across all touch points for our subscribers.
  • Iterate. You'll gather learnings to iterate through the use of research and data—we have a close relationship with our users which enables us to unearth valuable insights to improve their experience.


What we are looking for:

  • End-to-end Product Design Experience. You've designed and shipped multiple products or features across various platforms.
  • Highly Collaborative Approach. You're happiest when working closely with other Designers, Engineers and Product Managers. You value feedback and brainstorming ideas.
  • Problem-first mindset. You're obsessed with identifying gaps/opportunities and enjoy deeply investigating ambiguous problems.
  • Effective Communication skills. You create clarity through your communication by making complex things simple. You can confidently present your ideas and tell a compelling story to the broader team.
  • Data Fluency. You love using data to evaluate user problems, inform your design solutions and measure success. If you have experience or a good understanding for A/B testing and experimentation practices, it would certainly be a plus.
  • Pragmatism. You know when to be scrappy to get something delivered, and when to push back to really uncover the root user need
  • Strong engineering literacy. You love working with engineers and solving complex technical problems.
  • Stakeholder Management. You build trust with your teams and know when to bring the right people together to achieve common goals.
  • Experience conducting user research and usability testing. You're skilled in turning the outcomes into data to drive your design solutions.
  • Interaction Design Experience. You're able to use the appropriate prototyping tools to demonstrate how a particular flow or interaction will work
  • You excel in UI Design. You're driven to create strong visual designs that align with brand and design systems.
  • Growth Mindset. You're eager to learn and develop your skills whilst having fun along the way!

About the Growth Supergroup

The extraordinary growth Canva has experienced to date has been primarily bottom-up and led from within our product, and the Growth ‘supergroup’ is Canva’s centre of excellence for product-led growth.

On a mission to Empower the world to enjoy the full value of Canva, this cross-functional, global org of 265+ passionate people, is made up of four product groups, Activation & Engagement, Monetisation, Expansion, and Revenue Platform, and two B2B sales motion groups, High Velocity and Sales & Success.

The work Growth does spans from building exciting new growth-focused products and experiences, developing unique and creative growth loops and GTM tactics, launching 100s of experiments each quarter, building the global payments & subscriptions infrastructure that allows our 100M+ monthly users worldwide to access our premium products, through to scaling sales to high value enterprise customers.

About the Monetisation Group

Responsible for supercharging the growth of Canva Pro and Canva for Teams, Canva’s most significant revenue contributors with millions of subscribers, the Monetisation group is deeply rooted within the Growth supergroup. We own the strategy and roadmap to empower anyone to experience the full value of Canva Pro and Canva for Teams, be it through seamless upgrade flows, localised subscription offerings or personalised onboarding experiences.

We do everything from conducting research & analysis to accelerate monetisation internationally to introducing users to new Pro features and enabling existing subscribers to make the most of their subscription.

Pricing & Packaging will be focusing on accelerating the adoption of Canva Pro and Canva for Teams across all platforms and in our international markets. The team will focus on tailoring our products to fit the needs of our users better through flexible subscription plans, pricing strategies and mobile-first product strategy.



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