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Digital Marketing Manager (m/f/x) - Kaleido AI

Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company.

Our mission at Kaleido as part of Canva is to empower the world to design with AI and to democratize visual AI by creating easy-to-use visual AI tools for individuals and businesses of all sizes, enjoyed by more than 100+ million monthly users from 200+ countries.

Our engineering team's tag-line: “We fail fast” - Dynamic processes, implementing new ideas, trying, failing, and improving rapidly. The world of tech is ever-evolving, and so are we. 

This role will be with Kaleido AI, a Vienna-based company acquired by Canva in 2021. Kaleido is on a mission to democratize visual AI by creating easy-to-use AI tools for individuals and businesses of all sizes. Our tools simplify and accelerate workflows, foster creativity, and enable others to create new products.

Our constantly growing and ambitious marketing team at Kaleido is managing all aspects of product marketing on a global scale for our three visual AI products. We operate on all digital channels and promote tools that are used 200+ million times by more than 30 million people every month. Our efforts not only enable more and more users to the world of visual AI, but you will also help empower them to the world of design by being part of Canva.

About the Role
This position will primarily help expand our email and lifecycle marketing activities. Our products remove.bg and unscreen.com are the market-leading solutions for automated background removal with Artificial Intelligence, used by more than 30 million users every month. Your marketing activities will be on a global scale, communicating to millions of our users on a regular basis. You will empower them to the world of design through our visual AI products, and also support Canva’s wider user growth through your initiatives.

Your tasks

  • Take over and improve all aspects of our email marketing, including but not limited to, concept, design, campaign structure & execution, targeting & segmentation, reporting & analysis, etc.
  • Brainstorm, plan, and execute newsletter campaign ideas.
  • Increase subscriber base, user engagement, traffic to the website, and conversions through newsletter campaigns and A/B testing.
  • Handle at least one more specialization/channel within marketing depending on your knowledge and experience, such as paid marketing, affiliate marketing, content marketing, marketing data analytics, etc.
  • Support the marketing lead with strategic planning and idea generation in the areas of product marketing and branding.
  • Work closely with the other channel specialists within the Kaleido Marketing team, e.g. by brainstorming and aligning campaigns.
  • Coordinate with other departments, such as design and front-end development, to create amazing newsletters.
  • Support with other ad-hoc tasks, such as brainstorming, copywriting, managing external vendors, market research, etc.

Requirements

  • You have at least 5+ years of experience in Digital Marketing and 2+ years of experience in email/lifecycle marketing.
  • You have managed large email subscriber lists, with a track record of successful subscriber base expansion and improving engagement and conversion rates.
  • You have a proven track record of success within other channels of Marketing, with clear performance KPIs as an indication of success.
  • You have extensively worked with marketing analytics data (e.g. Google Analytics) and know how to interpret the numbers, set goals, and derive actions from data insights.
  • You love working in an international environment with a dynamic, young, growing team. 
  • Native-level English in speaking and writing.
  • HTML/CSS knowledge to be able to edit newsletters.
  • Excellent and proven copywriting skills with A/B testing experience.
  • Bonus: Experience with design tools, such as Adobe Creative Suite
  • Bonus: Experience with Braze for email marketing campaigns
  • Bonus: Impress us with a well-written cover letter of why you are the right person for this job!

Benefits

  • Work in the fastest-growing visual AI startup in Austria surrounded by like-minded people. Our visual AI products are industry-leading solutions that are easing the life of more than 30 million people globally every month.
  • We are a part of the Canva family. Our collaboration with teams around the globe supercharges our work to empower the world to design. Canva’s success story is unique - and you benefit from it by participating in the company stock option program.
  • Join an international team in Vienna (more than 65 people from 25 nationalities) and collaborate with lots of smart, like-minded people.
  • You will have a flexible work schedule of 38.5 hours/week and a no-all-in contract. Work remotely, from our office located in Vienna's 3rd district, or mix-and-match. We can easily find an option that works best for you and Kaleido.
  • We care about our employees and we believe mental health should be a priority, just like taking care of our bodies and staying in shape. We provide mental health support through an online platform specialized in professional counseling.
  • Your lunch and your commute with Wiener Linien are on us. You can also find unlimited snacks, coffee, and beverages in our office.
  • You receive a yearly allowance for professional education & personal well-being as well as additional leave days for volunteering.
  • We organize regular (international) events at the company & team levels to foster team bonding.
We are required by law to state the  minimum salary for this position, which is EUR 48,000 gross per year. We pay  competitive salaries   - depending on your qualifications and experience - and you also get to  participate in the company’s stock option program .

We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Join us and design your future.

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